Getting to Know – James Clark (Founder & Managing Director, GamePlan)
We catch up with our Founder and MD, James Clark — a strategic consultant, sports CEO, marketer, content creator, broadcaster and family man!
Welcome to the latest in our ‘Getting to Know’ series — a behind-the-scenes look at the GamePlan team.
We catch up with our Founder and MD, James Clark — a strategic consultant, sports CEO, creative, broadcaster and all-round problem solver. He loves a challenge!
A bit about James...
James became one of the youngest Chief Executives in professional sport when he was appointed CEO of Super League club, Hull FC, at just 26.
Over 15 years, he delivered unprecedented success on and off the field — setting multi-million commercial records, building a deep connection with the community and fans, and most importantly, delivered a winning team as the club secured back-to-back Challenge Cup titles at Wembley.
A former broadcaster and journalist, James has worked with some notable people and in some notable places.
He’s worked across broadcasting, marketing, events, digital, commercial sales, talent management, and public relations — always with a clear focus delivering value, building relationships and using content wisely.
One of his most recent projects, alongside the development of GamePlan and brands like PerkArena, has been the launch and start-up of Europe’s newest rugby league club, the Goole Vikings, playing in the heart of East Yorkshire where he was brought up as a youngster.
The project includes the development of a brand new £7 million stadium project, as part of an exciting £25 million regeneration plan for the town.
Why GamePlan?
GamePlan was born out of a desire to share many othe lessons learnt at the sharp end of sport, media and business, to help organisations and individuals to think bigger, act smarter, and create sustainable growth.
Whether he is working with a start-up, SMEs, professional sports clubs, or a national brands, James brings the same energy, insight, innovation, and integrity.
Three Quickfire Qs with James...
💡 What motivates you?
Bringing a project or an idea to life. Bouncing off other people and having the satisfaction of creating something and watching it grow together. It is great to share that with people and build some great relationships along the way.
🎤 What’s your superpower?
Work ethic and spinning plates. It comes with the territory, but it is something I have always tried to base my professional life around - whilst nowadays being careful not to let it impact on family time too! There is no substitute for hard work, honesty and and a bit of pride and dedication in whatever it is you do.
📈 What’s next?
Growing the GamePlan brand and launching some of the great new projects we've got in the pipeline.
Want to connect with James or work with GamePlan? Say hello.
